MU Reusable Package
MU Reusable Package
MU Reusable Package
project type:
project type:
project type:
Concept Design, Product Design, DfM,
Concept Design, Product Design, DfM,
Concept Design, Product Design, DfM,
client:
client:
client:
Made in Mind Ltd.
Made in Mind Ltd.
Made in Mind Ltd.
year:
year:
year:
2018
2018
2018
project overview
project overview
MU Reusable Package is the packaging for Mu, a folding plug developed by Made in Mind. It is made from the sprues and runners left over from Mu's own injection-moulding production, reclaimed and reprocessed rather than made from new material. Shaped as a flat cylindrical form, it is designed to live on after unboxing as a cradle for devices such as an iPhone or iPad. Within a fixed packaging budget, the structure was kept simple and low in part count to carry both roles in a single form.
MU Reusable Package is the packaging for Mu, a folding plug developed by Made in Mind. It is made from the sprues and runners left over from Mu's own injection-moulding production, reclaimed and reprocessed rather than made from new material. Shaped as a flat cylindrical form, it is designed to live on after unboxing as a cradle for devices such as an iPhone or iPad. Within a fixed packaging budget, the structure was kept simple and low in part count to carry both roles in a single form.
MU Reusable Package는 Made in Mind가 개발한 접이식 플러그 'Mu'의 패키지입니다. 새 소재를 쓰는 대신, Mu의 사출 생산 과정에서 발생하는 스프루와 러너를 회수·재가공해 만들었습니다. 납작한 원형 기둥 형상으로, 언박싱 후에도 아이폰이나 아이패드 같은 기기를 거치하는 크레들로 계속 쓰이도록 설계했습니다. 정해진 패키지 예산 안에서 구조를 단순하게 유지하고 파트 수를 줄여, 두 역할을 하나의 형태에 담았습니다.
MU Reusable Package는 Made in Mind가 개발한 접이식 플러그 'Mu'의 패키지입니다. 새 소재를 쓰는 대신, Mu의 사출 생산 과정에서 발생하는 스프루와 러너를 회수·재가공해 만들었습니다. 납작한 원형 기둥 형상으로, 언박싱 후에도 아이폰이나 아이패드 같은 기기를 거치하는 크레들로 계속 쓰이도록 설계했습니다. 정해진 패키지 예산 안에서 구조를 단순하게 유지하고 파트 수를 줄여, 두 역할을 하나의 형태에 담았습니다.
project impact
project impact
The package turns a product's own manufacturing waste into part of its experience, making sustainability intrinsic rather than a claim added afterwards. Its second life as a cradle reaches beyond the shelf to the customer's desk—what is usually discarded the moment a product is opened instead becomes something kept and used daily. Distinctive enough to draw the eye as packaging yet resolved enough to stand as a desk object, it shows that material recovery and reuse can be achieved without sacrificing beauty or economy.
The package turns a product's own manufacturing waste into part of its experience, making sustainability intrinsic rather than a claim added afterwards. Its second life as a cradle reaches beyond the shelf to the customer's desk—what is usually discarded the moment a product is opened instead becomes something kept and used daily. Distinctive enough to draw the eye as packaging yet resolved enough to stand as a desk object, it shows that material recovery and reuse can be achieved without sacrificing beauty or economy.
이 패키지는 제품 자신의 제조 폐기물을 제품 경험의 일부로 바꾸어, 친환경성을 사후에 덧붙인 주장이 아니라 본질로 만듭니다. 크레들이라는 두 번째 쓰임은 매대를 넘어 소비자의 책상까지 이어집니다. 보통 제품을 여는 순간 버려지는 것이, 오히려 곁에 두고 매일 쓰는 물건이 됩니다. 패키지로서 눈길을 끌 만큼 개성 있으면서도 책상 위 사물로 손색없이 정제되어, 소재 회수와 재사용이 아름다움이나 경제성을 희생하지 않고도 가능함을 보여줍니다.
이 패키지는 제품 자신의 제조 폐기물을 제품 경험의 일부로 바꾸어, 친환경성을 사후에 덧붙인 주장이 아니라 본질로 만듭니다. 크레들이라는 두 번째 쓰임은 매대를 넘어 소비자의 책상까지 이어집니다. 보통 제품을 여는 순간 버려지는 것이, 오히려 곁에 두고 매일 쓰는 물건이 됩니다. 패키지로서 눈길을 끌 만큼 개성 있으면서도 책상 위 사물로 손색없이 정제되어, 소재 회수와 재사용이 아름다움이나 경제성을 희생하지 않고도 가능함을 보여줍니다.
project overview
MU Reusable Package is the packaging for Mu, a folding plug developed by Made in Mind. It is made from the sprues and runners left over from Mu's own injection-moulding production, reclaimed and reprocessed rather than made from new material. Shaped as a flat cylindrical form, it is designed to live on after unboxing as a cradle for devices such as an iPhone or iPad. Within a fixed packaging budget, the structure was kept simple and low in part count to carry both roles in a single form.
project impact
The package turns a product's own manufacturing waste into part of its experience, making sustainability intrinsic rather than a claim added afterwards. Its second life as a cradle reaches beyond the shelf to the customer's desk—what is usually discarded the moment a product is opened instead becomes something kept and used daily. Distinctive enough to draw the eye as packaging yet resolved enough to stand as a desk object, it shows that material recovery and reuse can be achieved without sacrificing beauty or economy.
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